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You may unsubscribe from these communications at any time. For more information, check out our privacy policy. When you visit the App Store or Google Play and search «social media,» there are hundreds of apps to choose.
But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably not. In fact, HubSpot’s own social media experts say we should be paying attention to how older platforms evolve in Aside from Facebook and Snapchat, we’ve also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features.
But, if your role specializes in social media, audience growth, or online engagement — or if your company targets the early-adopters in Gen-Z or millennial age groups — you’ll still want to be on the lookout for platforms that could gain momentum later on. Watching the growth of young, promising social channels will help you determine which are worth joining and which aren’t worth your time. And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works.
This will put you ahead of competitors that launch their accounts later and might struggle fund come up with creative post ideas. To help you stay on the cutting edge of social media, we’ve compiled a list of five young social platforms that you might want to put on your radar this year. These platforms were either launched or completely rebranded in or later. They’ve also all gained a large user base, interest from investors, or news buzz in recent months.
For each platform, we’ll walk you through how it works, its user base, why it might be promising to marketers later on, and how you should approach it today. Year Launched: Founded in pdople Inthe lip-syncing app, Musical. Since then, TikTok has reportedly passed million active monthly users. With more than million global downloadsTikTok is now more popular in app stores than Facebook, Instagram, and other prominent social media platforms.
For those who remember Vine or Musical. The platform allows you to film short videos that play on a repetitive loop just like Vine. But, like Musical. Like similar video platforms, it has been primarily adopted by users under 30 years old. Once you make a video, the app also allows you to optimize it by 20220 hashtags that can make it easier to find via search. One way hashtags have been embraced on TikTok is through its «Challenges» tab.
This area of the platform prompts you to propose a challenge with a themed hashtag. When you post a video that responds to a challenge, you can include the corresponding hashtag so those following the challenge can see your videos.
Along with being widely discussed by publications including the New York Times and Digidaythe app has also gained notoriety from comedians like Jimmy Fallon. Here’s a clip from The Tonight Show where he talks about the app and tells fans to compete in his tumbleweed challenge:. She explained that more brands are on the platform, adding that, «The Washington Post is on TikTok and they are pretty popular. The Washington Postas she mentioned, has already gained more than 54, followers.
While you would expect a newspaper like this to post content with a more serious or investigative tone, the Post shows off a lighter, behind-the-scenes look tto its newsroom.
Brands like Guess have also started to experiment with TikTok. To highlight reddt new line of denim clothing, Guess launched the inMyDenim challenge encouraging users to publish videos of themselves wearing Guess denim with Bebe Rexha’s song, «I’m a Mess. At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. As the platform grows, tarde might see it expand to other industries that are able to get creative and visual with their marketing tactics.
While you might not want to focus all of your social media resources on TikTok just yet, it’s a great time to familiarize yourself with the app and start experimenting with a few fun videos. You could also try to brainstorm a few challenges or video ideas that could align well with your brand and the platform’s young peolpe.
If you see any brands that are in a similar space as you, follow them for some added inspiration. Year Launched: Founded in and unveiled in The broadcasts show up in a feed where you can give an emoji reaction or respond with comments. Along with live video broadcasts, you can also stream your nudea or TV screens as you play video games. This makes Caffeine a possible competitor ffor the slightly older game-streaming service, Twitch.
Like Twitch, which offers you money for high views or subscriptions, Caffeine has launched a monetization program that rewards engaging broadcasters. Caffeine’s biggest investor to date is 21st Century Fox. Aside from investor interest, the platform is starting to make waves in the ti of entertainment and sports. Recently, Fox launched a broadcasting initiative with the company.
The platform was also used to broadcast the X Games in Aspen. Caffeine’s success so far demonstrates how live video and video platforms are gaining quick adoption from younger audiences, nueds in the Gen-Z age group. This platform could also be useful to marketers in a wide variety of industries, including news, entertainment, gaming, and sports.
If live streaming could help your company spread awareness of a product, it might be a good time to familiarize yourself with both Caffeine and Twitch. As you learn more about the platforms, be sure to determine if your audience is actually using either of them and what they’re using them. Similarly to TikTok, you nuves also check out what similar brands are doing if you find any with active accounts.
If you have an idea for a live stream that seems too out of the ordinary for Facebook or Instagram, Caffeine could reddit top apps for find people to trade nudes 2020 an interesting 220 to test it. Because the platform is new, there might not be many norms or rules associated with what content works or doesn’t work just. Year Launched: Lasso, which was quietly launched by Facebook incompetes directly with TikTok as you can use the platform to make reddir videos with filters and musical overlays.
Here’s a quick example of a Lasso post with a musical overlay:. While Lasso is just getting started, it might be a promising platform in the future because it’s owned by Facebook. This could mean the app might benefit from Facebook’s user base, technological resources, and pdople.
While the user base for Lasso is still small and its demographics aren’t yet specified, this might be Facebook’s attempt to reach younger audiences similar to those on TikTok. If that’s the case, companies targeting Gen-Z or millennials should continue watching and comparing Lasso and TikTok to see what types of content thrives on these platforms. Like TikTok, this type of social platform could be of interest to people in visual or creative fields like publishing, entertainment, and fashion.
Houseparty is a group-video messaging app that allows video chats that can host eight users at a time. To make things more fun for everyone in the chat, you can use video filters, stickers and other fun effects while a live conversation is in session. While the app itself has been around for a few years, it has gone through a few evolutions and recently gained large bumps in interest and usership. The app first started as Meerkat, but rebranded itself to Houseparty and revamped its features in Since then, Houseparty has climbed app store charts and risen from 1 million to 20 million users in InFjnd continued to expand by launching an in-chat gaming feature which allows you to play games with your friends.
The app company reports that over 10 million users have already played the trivia game, Heads Upon the platform. Although the app does offer ad-space, marketers of the future might use it in other creative ways. For example, a small makeup company might sponsor a «houseparty» where an influencer can answer beauty questions and show attendees how to use one of their new beauty products. Although it might sound promising, still keep in mind that this app has a number of big-name competitors, including Snapchat which rolled out group video chats in This app might also take added time and creativity.
If you don’t have time to host a houseparty or can’t think of one that would effectively market your product, you might want to prioritize other platforms first. Number of Users: Nearly 1. This platform is like Reddit with a cryptocurrency twist. While Reddit rewards «upvoted» engaging posts by pushing them to the top of feeds, Steemit also gives you «Steem» coin if your post does.
Like Reddit, you can engage with posts by sharing, commenting on, or upvoting. Here’s a look at the platform’s «life» category feed. The site’s design is simple and similar to Reddit’s older website designs with a white background and basic feed style. Because users might be aiming to earn, use, or sell Steem coin, the interface also includes a sidebar that shows the cryptocurrency’s live value up against other prominent coinage like Bitcoin.
Steemit claims to have over 1 million users and over 50, reddot active users. While its user base is still much smaller than other platforms, it has been buzzed about by TechCrunchWIREDand other publications.
It has toop been called a leading social platform in the world of cryptocurrency. Even though Steemit is still small, we’ve included it on this list because it’s notable in cryptocurrency communities, discussed by tech journalists, and seems to be one of the first platforms of its kind.
Even if the platform does not take off, it’s a good example of how cryptocurrency and social media could align to create a social platform in the future.
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New Social Media Platforms Marketers Should Watch
All rights reserved. If it can accomplish that, then it may rise up the ranks and displace other social media platforms in countries outside the US. Want to join? Am I wrong for planning on ap;s it anyways? And they do this on live-streams. We’ll reunite in Albion big bro! A tad bit peeved? Use of this site constitutes acceptance njdes our User Agreement and Privacy Policy. I saw movies in theaters in A solid piece of advice i. Last week he passed away. What do people nuded money on that amazes you? Do not try to call out specific subs, mods, companies, or individuals. Want to add to the discussion? Most other social media platforms rely on individuals connecting and interacting with people they know in the offline world. Anyways, this is about it. For all the Dunder Mifflinites that sort by new.
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